Authored by Meridith Elliott Powell for EDR Insight
On March 14, 2012, I was doing a presentation on Winning In The Trust & Value Economy for Environmental Data Resources, a Connecticut company providing solutions to manage environmental risk, when I got a great question from the audience.
The question, if I can paraphrase, was, “If these concepts of relationship, value and consistency in the service culture have been around for years, why do they matter more now?” It is a great question, and one that when answered, really sums up the major changes in this new economy.
This participant was one hundred percent right. The concepts of relationship, value and consistency have been around for years. However, how well a company or individual implemented them didn’t necessarily greatly impact their bottom line like it does today. Customers didn’t hold us as accountable for our ability to connect with them or take responsibility for our actions as they do now.
In this economy, the trust and value economy, if you don’t deliver on your promise of relationship, value and consistency, you will constantly struggle to succeed. Why? Here are five reasons that these factors matter more today than ever before.
Click here to read more about these five reasons, which include change, competition, irrelevance, price and word out mouth.