Marketing veteran and product strategist will enhance EDR’s ability to deliver thought leadership to clients and markets
Moira McArdle has joined the business as Vice President of Marketing and Corporate Communications. In this role, McArdle will help elevate the EDR brand and leverage our position as a trusted thought leader.
McArdle brings deep experience in growing data companies and effectively communicating brand value to prospective and current clients. With a successful track record of providing vision, leadership, and structure in marketing, product management, and sales, McArdle has assisted data and cloud-based solution providers, non-profits, and financial service companies build brand value and integrated marketing programs that drive growth. Prior to joining EDR, she served as the Vice President of Marketing for MDR, a Dun & Bradstreet company where she established robust brand and lead generation programs, as well as measurable customer education and communication strategies. “We are thrilled to welcome Moira to our team,” said Chris Aronson, CEO of EDR. “Moira’s creativity, leadership and experience will help enhance our connection with customers and the wider real estate marketplace.”
McArdle joins EDR as the data and technology company continues its growth and expansion. She will oversee all corporate and product marketing as well as communications and events with a focus on customer education and market insight.
“It is exciting to join an organization with so much potential for growth,” said McArdle. “The solutions that EDR provides result from deep understanding of client needs, data development, and insight to the risks faced by those in the property due-diligence arena. As the product suite and market opportunities continue to expand, I’m looking forward to effectively sharing the many ways EDR can make a difference in the real estate risk environment.”
McArdle holds a bachelor’s degree from Georgetown University and a master’s degree from Columbia University. She is involved in several local and national community organizations, including the Brookfield Craft Center, Relay for Life, and Girl Scouts of the USA.